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Showing posts from March, 2018

Sneaks

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Everyday we wake up and surround ourselves with fabrics of all different colors. This process of buying and wearing clothes is a very important part of culture on a societal level, and personality on a personal level. There has been a change within the last thirty years, shoes have become an essential part of people's outfit. We can thank music and sports for this. Within those last thirty years music has started to name drop a style of shoes in songs. This has created a culture around the shoes that people wear. Notable musicians that have dropped shoes in their music have been Jay Z, Drake, Pharrell, Tyler the Creator, Skepta and Kanye West. Not only has the music industry created this dynamic, but so has sports. Most sports rely on quality shoes for athletes to perform at their best. Companies have used ball players as a way to market their product. Notable players that have helped market equipment have been Michael Jordan, Kobe Bryant,  David Beckham, Usain Bolt, Tiger Woods, …